The tradition of needle-making in Hiroshima stretches back for more that 300 years. Tulip is based in Hiroshima region and produces sewing needles, crochet hooks and knitting needles for handicrafts. Atsushi Harada, the founder, hoped to create a popular brand that would be a favorite among all users, by developing a high quality product that is both reliable and easy to use.

The Current and second president, Kotaro Harada continues the legacy of the founder. He is committed to providing service and conducting business with integrity by delivering premium quality products the will contribute to society, targeting customers who "use Tulip products to enjoy their life every day."